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Instagram Auto-DM

How Auto-DM sends your reel's products to anyone who comments a trigger word, and where it stands today.

Auto-DM turns "link?" comments into sales. When someone comments a trigger word like "link" on your reel, QKAP sends them a DM with that reel's products, automatically.

Is it available yet?

Auto-DM is rolling out. QKAP is waiting on Instagram's approval, so for most pages Dashboard → Auto-DM shows Coming soon for now. When it opens for your page, the setup below appears on the same screen. Only the page owner can use Auto-DM.

How it works

  1. You connect your Instagram Creator or Business account.
  2. QKAP matches each reel to its QKAP post, using the reel link or the "#23" post number in your caption.
  3. A follower comments your trigger word.
  4. They get a DM with that reel's products in seconds, and an optional "Sent you a DM 💌" reply under their comment.

Connect Instagram

  1. Go to Dashboard → Auto-DM in the Audience group.
  2. Tap Connect Instagram.
  3. Log in with your Creator or Business account. QKAP never sees your password.

To stop, tap Disconnect. Auto-DMs stop right away, and you can connect again any time.

Set your trigger words and message

  • Trigger words: the words that start a DM. Leave it empty and every comment gets a DM.
  • DM message: what the DM says. Use {name} for their username, {link} for the post link, {number} for the post number and {title} for the first line of the post's caption.
  • Also reply under the comment: posts a short Public reply so others know the DM is coming, which brings more comments.
  • Send my page link when a reel has no post: otherwise comments on unmatched reels are skipped.

Check your reels

Under Reels match your posts, you can see each recent reel and the QKAP post it's matched to. Change any match, or turn Auto-DM off for one reel. Tap Refresh to load new reels.

Activity

The activity list shows the latest comments QKAP checked, kept for 30 days. You'll also see how many DMs went out this week.

You can pause Auto-DM any time. Comments made while it's paused are not answered later.

Auto-DM works best with numbered posts, since the post number in your caption is how reels get matched.

Common questions

Does it work with a personal Instagram account?

No. You need a Creator or Business account.

What if a reel has no QKAP post?

The comment is skipped, unless you turn on Send my page link when a reel has no post.

What if my connection breaks?

The screen shows Needs reconnecting. Tap Connect Instagram again to fix it.