What Order Should Your Link-in-Bio Page Sections Go In?

Put first whatever most of your visitors came for, then arrange the rest by how often people need it. For creators whose followers arrive from reels, that usually means your latest posts or products go at the top, followed by your own shop if you sell anything, then grouped collections, and finally your general links and sign-up form. The right order isn't universal: a coach, a home baker and an affiliate creator get very different visitors. Start from the reason people tap your bio link, design the first screen around it, and check your clicks to see if the order is working.

Key takeaways

• The first screen of your page gets the most attention, so give it to your visitors' most common reason for coming.
• Order by frequency of need, not by what matters most to you personally.
• Short, specific section headings help people jump to the right place.
• Hide sections that don't earn their space instead of letting them push important content down.
• Change one thing at a time and compare clicks over a week or two.

Start with why people tap your link

Before you move anything, ask what a typical visitor wants in the first five seconds. Look at your last ten reels and stories and note what each one told people to find in your bio. Then check your link-in-bio analytics for the items that get the most taps.

You'll usually find one of these patterns:

1. "Find the product from that reel." Most visitors want a specific item they just saw.
2. "Buy your thing." Visitors want your e-book, course, coaching call or handmade product.
3. "Contact you." Visitors want to order on WhatsApp, book a service or send a brand enquiry.
4. "See everything." Visitors are new and browsing to decide whether to follow you.

The first pattern that fits most of your traffic decides what goes on top. Our guide to link-in-bio analytics explains which numbers help here.

The typical sections and where they fit

Most link-in-bio pages are built from a similar set of parts:

Rules of thumb for ordering

Put time-sensitive things high, then take them down

A sale that ends Sunday belongs near the top this week and nowhere next week. An announcement bar works well because it's short and easy to remove. Leaving expired offers up makes the whole page feel stale.

Your newest content beats your best content

Followers mostly arrive from what you posted recently. An evergreen bestseller can stay, but don't let it bury the product from yesterday's reel.

Links to other platforms go lower

Your YouTube, podcast and brand enquiry form matter, but visitors who want them will scroll. Someone who came for a product rarely scrolls past a wall of social links to find it.

Ask for an email after you've given value

A sign-up box at the very top asks for commitment before visitors know why they'd want your emails. Placed after your posts or shop, it reaches people who've already seen what you offer.

Use headings as signposts

"Shop my presets", "From my reels" and "Work with me" let people skip straight to what they want. Keep each heading to a few words.

Example orders for common creators

Affiliate and product-recommendation creator

1. Posts (latest reels with their products)
2. Collections (Skincare, Kitchen, Under ₹500)
3. Subscribe box for deal alerts
4. Links (YouTube, brand enquiries)

Seller of handmade or home-made products

1. Announcement (this week's order cut-off)
2. Posts with WhatsApp or call-to-order buttons
3. Text block with delivery areas and timings
4. Links (Google Maps, Instagram highlights of reviews)

If you take orders by chat, see WhatsApp orders from Instagram.

Coach, teacher or digital product seller

1. Short welcome video
2. Shop (courses, downloads, coaching calls)
3. Posts (free tips from your reels)
4. Links

New creator still finding their niche

1. Posts
2. Links
3. Everything else hidden until it's needed

Don't forget the first screen

On a phone, the first screen is roughly your profile header plus one section. That's what people see before deciding whether to scroll. Open your page on your own phone and ask: does the first screen answer "why am I here?" for most visitors? If it shows four social links and an empty sign-up form, the answer is probably no.

Spacing matters too. Tighter spacing fits more on the first screen; generous spacing feels calmer but pushes content down. Choose based on how busy your page is.

How to rearrange on QKAP

On QKAP, the page layout builder lets you drag Links, Shop, Collections, Series, Subscribe box and Posts into any order beneath your profile header. You can show or hide each section, give it a heading, choose how links and shop items look, set compact, comfortable or airy spacing, and add your own text, announcement, video and divider blocks. A phone preview updates as you drag, and nothing goes live until you save.

Test, don't guess

Rearranging feels like progress, but only clicks tell you whether it helped. A simple approach:

1. Note your current weekly clicks on the items that matter, such as product taps or Store visits.
2. Change one thing, such as moving Shop above Posts.
3. Leave it for one to two weeks, posting as you normally would.
4. Compare. If the important clicks went up, keep it; if not, try something else.

Changing several things at once makes it impossible to know what worked. Our guide to A/B testing your link in bio covers how to avoid fooling yourself with small numbers.

Frequently asked questions

Should my links or my products come first?

If most visitors come from product reels, products first. If most come looking for your other channels or contact details, links first. Your analytics will tell you which is more common.

How many sections should a link-in-bio page have?

As few as you need. Every extra section pushes the rest down. Hide anything that gets little use, and add it back if you need it later.

Where should an email sign-up go?

Usually after your main content, once visitors have seen what you offer. Move it higher only when you have a strong reason, such as a launch waitlist.

How often should I change the order?

Change it when your goals change, such as a launch, a sale or a new product line, and review it every month or so. Constant reshuffling confuses regular visitors.