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QKAP

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Engagement rate calculator

Enter your followers and the interactions on your recent posts to get your engagement rate and a rough idea of how it compares.

Or reach, for engagement by reach.

How many posts the totals below cover.

Engagement rate per post

4.78%

Good

Interactions
1,720
Per post
573

Guidance for 10k to 100k followers

  1. Below average< 1%
  2. Average1–3%
  3. Good3–6%
  4. Excellent6%+

General guidance only, based on commonly quoted industry ranges. Rates vary a lot by niche, format and audience, so compare against your own past posts too.

How to use

How it works

  1. Enter your follower count.

  2. Add up the likes, comments, saves and shares across your recent posts.

  3. Enter how many posts those numbers cover.

  4. Read your average engagement rate per post and the guidance band.

FAQ

Questions, answered

How is engagement rate calculated?
Total interactions (likes, comments, saves and shares) divided by the number of posts, divided by followers, times 100. That gives the average share of your audience that interacts with each post.
What is a good engagement rate?
It depends on your niche and size. Smaller accounts usually see higher rates than large ones. The bands here are general guidance from widely shared industry ranges, not an official benchmark.
Should I use reach instead of followers?
If you have it, yes. Engagement by reach tells you how people who actually saw the post responded. Enter reach in the followers box to calculate it.
How can I raise my engagement rate?
Post consistently, ask a clear question, reply to comments quickly and make it easy to act: a link in bio that takes people straight to the post or product they saw helps.

Make your link in bio on QKAP — free

One link for every reel, product and offer. Set it up in a couple of minutes, no card needed.

Create your free page

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