Customise Your QKAP Page: Themes, Fonts, Colours and Layouts

You customise your QKAP page from Appearance in your dashboard. There you choose a theme, an accent colour, one of four fonts, a classic or centered header, an optional accent glow, a grid, cards or list layout and a button style. Free accounts get the Classic and Midnight themes, while Premium unlocks seven more themes, a banner image and the option to hide QKAP branding. The goal isn't decoration for its own sake: a page that looks like your content, and reads clearly on a phone, gets more taps.

Key takeaways

• All appearance settings live on the Appearance page of your QKAP dashboard.
• Free includes the Classic and Midnight themes, accent colour, all four fonts, both header styles, accent glow, all three layouts and button styles.
• Premium adds the Noir, Cream, Blush, Ocean, Sage, Lavender and Mono themes, a banner image and hiding QKAP branding.
• Match your page to your Instagram look so followers feel they've landed in the right place.
• Always check changes on your phone, because that's where nearly all your visitors will see them.

What can you customise on QKAP?

Here's the full list of appearance options and which plan includes them.

Your profile photo and bio are set separately on the Profile page.

How to choose a theme

The theme sets the overall look: background, text colours and general mood.

• Classic is a clean, light look that suits almost any niche.
• Midnight is a dark theme that works well if your reels have a moody or night-time aesthetic, or your audience browses late.

Premium themes give you more ways to match your brand. As a rough guide, soft options like Cream, Blush or Lavender can suit beauty, fashion and lifestyle pages, while Noir or Mono suit tech, minimal and menswear content. Ocean and Sage lean calmer and fresher. These are starting points, not rules. Preview a few and pick the one that feels closest to your Instagram grid.

Picking an accent colour

Your accent colour highlights key elements on your page. Two practical approaches:

1. Borrow from your content. If your reels use a signature colour, such as a pastel pink or a bold orange, use it here.
2. Pick for contrast. On a light theme, a darker, saturated accent reads better. On a dark theme, a brighter accent stands out.

Avoid very pale accents on light themes; they can be hard to see outdoors on a phone. The accent glow option adds a soft glow in your accent colour. Try it on and off and keep whichever looks cleaner with your theme.

Which font should you use?

QKAP offers four fonts:

• Modern: clean and neutral. A safe default for most creators.
• Elegant: more refined. Suits fashion, jewellery, beauty and home decor.
• Friendly: softer and warmer. Good for parenting, food and everyday lifestyle.
• Bold: strong and punchy. Works for tech, fitness and deal-focused pages.

Choose one that matches your voice on camera. If you're chatty and warm in reels, a stiff formal font will feel off.

Grid, cards or list: which layout suits you?

Layout changes how your numbered posts appear on the page.

Grid

The grid looks like an Instagram profile. Cover images do most of the work, which is ideal when visitors recognise a reel by its thumbnail. Most creators should start here.

Cards

Cards give each post more space. They suit creators whose posts need a little more context than a thumbnail provides.

List

A list is compact and scannable, and can suit pages where text matters more than images, such as deal or coupon pages.

If you're unsure, stick with grid for a couple of weeks, then try another layout and compare product clicks in Analytics. Change only the layout during that test so you know what caused any difference. Our guide to A/B testing your link-in-bio page explains how to avoid misleading yourself with small samples.

Header, buttons and banner

The header can be classic or centered. Centered often looks tidy on a phone and echoes many creators' Instagram style; classic can feel more like a profile page. Try both.

Button styles change how tappable elements look. Pick one that's clearly recognisable as a button against your theme; clarity beats cleverness.

A banner image (Premium) adds a wide image at the top of your page. Use it for a simple brand visual or a seasonal message, such as your Diwali sale picks. Keep text on it minimal, since it will be small on a phone.

Should you hide QKAP branding?

On the free plan your page shows QKAP branding. Premium lets you hide it, which some creators prefer for a fully personal look, especially when pitching brands. It doesn't change how your page works for followers. Weigh it alongside the other Premium features in our Free vs Premium guide.

A quick customisation checklist

Before you share your page, open it on your phone and check:

1. Can you read every product title and price without zooming?
2. Does your post number show clearly on each post?
3. Do buttons look tappable?
4. Does the page feel like your Instagram account?
5. Does it load and scroll smoothly on mobile data?

For broader principles like visual hierarchy and image choice, see link-in-bio page design tips, and for the habits that quietly lose clicks, read link-in-bio mistakes.

Frequently asked questions

Which QKAP themes are free?

Classic and Midnight are free. Noir, Cream, Blush, Ocean, Sage, Lavender and Mono are available on Premium.

Can I change fonts on the free plan?

Yes. All four fonts (Modern, Elegant, Friendly and Bold) are available on the free plan, along with accent colour, header style, layouts and button styles.

Can I remove the QKAP logo from my page?

Hiding QKAP branding is a Premium feature. Free pages show QKAP branding.

Does changing my layout affect my post numbers?

Layout only changes how posts are displayed. Your posts keep their numbers, and followers can still search for them.