Analytics
A/B Testing Your Link-in-Bio Page Without Fooling Yourself
How to A/B test your link-in-bio page honestly: change one variable, run fair before-and-after tests, use sensible sample sizes and avoid false wins.
6 min read
Analytics
Clicks, conversion, attribution and the few numbers worth checking every week.
Analytics
Affiliate Conversion Rate: Why Clicks Don't Always Become Sales
Why affiliate clicks don't always become sales: price, stock, intent, audience fit and store experience, plus how to work out your rate and fix leaks.
6 min read
Analytics
Broken Affiliate Links: How to Find and Fix Them
Why affiliate links break, how to spot broken or dead links on your bio page and in old posts, a simple monthly audit routine, and what to replace them with.
6 min read
Analytics
How to Improve Your Link-in-Bio Click-Through Rate
Ways to lift your link-in-bio click-through rate: match posts to reels, make products easy to find, show prices and coupons, and test one change at a time.
5 min read
Analytics
How to Tell Which Reel Drove Your Affiliate Sales
Find which reel drove your affiliate sales with tracking IDs, per-post short links, numbered posts and a weekly log, plus the limits of Instagram attribution.
6 min read
Analytics
Instagram Insights for Affiliate Creators: Metrics That Matter
Which Instagram Insights metrics matter when you earn from affiliate links: reach, saves, shares, profile visits and link taps, plus a simple weekly routine.
6 min read
Analytics
Link-in-Bio Analytics: What to Track and Why It Matters
A plain-English guide to link-in-bio analytics: views, visitors, clicks, click rate and traffic sources, and which numbers affiliate creators should act on.
6 min read
Analytics
The KPIs Every Affiliate Creator Should Track (and Why)
The key performance indicators for affiliate creators, from reach to earnings per click, how to calculate each one, and a simple weekly review template to use.
6 min read
Analytics
UTM Parameters for Creators, Explained Simply
What UTM parameters are, how to build a tagged link, naming rules that stay tidy, and when creators need UTMs, source tags or affiliate tracking IDs.
5 min read